The Hollywood Treatment.

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Circular logo with the words "The Portrait Lab by Dreevy" around the border and a small floral icon. Inside the circle, it says "The art of you in sixty seconds."

Hollywood’s biggest studios are calling us because they want the same thing you do…

something wildly new and different.

Stylized black and teal vector art with abstract shapes and patterns, including a spiral, dots, and a radial design.

Individuals | Fine Art Portraits | Senior Portraits | Maternity Photos | Dancers | Bridals | Engagement Photos | Birthdays | Family Photos | Musicians | Bands | Children | Budoir | Friends | Athletes | Fashion Photography | Models | Pet Photography | Corporate Headshots | Nashville Headshots | Franklin Headshots | Business Groups | Parties | Events | Conferences | Just Because

Close-up of a smiling woman with long blonde hair, wearing earrings and a white sleeveless top, touching her hair with one hand against a green background.
A portrait of five diverse people standing together against a red textured background.
Two smiling adults, a woman and a man, pose together in front of a textured blue background, with the photo framed by a hand making a heart shape.
A smiling man with dreadlocks, wearing a dark shirt and a green bandana around his neck, looking at the camera. The background is neutral and textured.
A woman with wavy blonde hair wearing a large wide-brimmed hat and a satin-like top, standing in soft lighting.
Close-up black and white photo of a young woman and young man with their eyes closed, relaxed and peaceful.
Group of six people, two adults and four children, posing together, with one of the children lying horizontally being held by the adults, in front of a textured brown background.
A woman with long blonde hair, wearing a beige hat, white t-shirt, denim overalls, and sandals, sitting cross-legged on a rustic stool against a blue background, smiling at the camera.
A young boy with curly hair standing near the beach, looking to the side with a slight smile, wearing a cream-colored shirt.
A young African American man with short curly hair, looking over his shoulder with a contemplative expression. The background is dark and softly lit.
A woman with blonde hair wearing a wide-brimmed hat and a leather jacket, with a blurred and abstract background.
Close-up portrait of a woman with straight black hair, half of her face illuminated, against a warm brown background.
Profile of a woman with curly blonde hair, wearing dark clothing, standing against a warm beige background.
A young man with dark skin and short curly hair looking over his shoulder at the camera, wearing a beige tank top, with a blurred background and soft lighting.
A man with dark hair, beard, and gray hoodie, facing right, with colorful light reflections across his face and upper body, against a yellow background.
Profile of a woman wearing a hat with a wide brim against a dark background.
A woman with long, dark hair looking at the camera through a semi-transparent, colorful surface that distorts her face.
A woman with wavy hair and closed eyes standing against a pale background, illuminated by soft yellow light.
A man with a full beard and dreadlocked hair looking to the side, wearing a colorful jacket with a lion design and a chain necklace.
Close-up portrait of a woman with light skin, blond hair tied back, wearing small hoops, in black clothing, looking to the side with a neutral expression.
A man wearing a black hat with red embroidery, black shirt, and vest, smiling with his eyes closed, hands clasped together over his chest, standing against a light background.
Profile of a man with long black hair, a beard, wearing a black wide-brimmed hat and black shirt, with tattooed arm, against a textured beige background.
A woman wearing a large wide-brim hat, a patterned long sleeve top, and jewelry, looking confidently with her eyes closed against a gradient background.
A young woman with long dark hair, wearing a black lace top and jeans, standing outdoors with a blurred background.
A woman with long wavy hair, wearing a dark jacket and hoop earrings, looking to her left with a slight smile, against a blurred, neutral background.
Woman with long blonde hair wearing a wide-brimmed straw hat and a beige shawl, smiling at the camera, standing outdoors in front of a body of water.
A young woman with long blonde hair and blue eyes, wearing a blue ribbed crop top and layered jewelry, standing against a textured blue background.
Woman with long blonde hair wearing a white hat and a beige shirt against a light blue sky background.
A man and woman stand back-to-back with arms crossed against a textured wall with peeling paint.
A woman with curly blonde hair set against a colorful, blurry background with warm lighting and light flares.
Middle-aged man with gray hair smiling and flexing his biceps, dressed in a light blue button-up shirt, against a gradient background.
A woman with dark skin and a big smile, wearing a light pink dress with spaghetti straps and a teal headscarf, against a beige background.
A woman with long dark hair, wearing a black sheer long-sleeve top, sitting on a rustic stool outdoors with a blurred natural background, smiling and resting her face on her hand.
Two smiling young adults, a woman and a man, playfully posing together. The woman is sitting in the man's arms, both laughing happily. The background is a textured, aged wall.
A young boy with curly hair smiling, wearing a cream-colored button-up shirt with brown buttons, outdoors near the ocean.
A woman with long, straight black hair and light makeup, wearing a black turtleneck, looking at the camera against a warm, brown background.
A woman with dark skin and voluminous, natural black hair is standing against a warm, orange-toned background. She is wearing a long-sleeve, fitted orange top and has a slight smile while looking over her shoulder.
A young woman with long black hair and light brown skin, wearing a white sleeveless top and floral patterned skirt, standing outdoors against a blurred golden background, smiling softly and looking slightly to the side.
A woman with short dark wavy hair wearing an orange textured V-neck top and a silver necklace with a circular pendant, smiling with her eyes closed, standing against a dark, blurred background.
A woman with long, wavy hair wearing a light-colored hat and a beige T-shirt. She has multiple necklaces and is crossing her arms.
A happy family of five posing outdoors during golden hour, with a sky and field in the background. The family includes a woman, a man, and three young children, all smiling and close together.
A young girl with brown hair styled in loose waves, looking to the side and smiling, wearing a beige ribbed sweater, standing against a plain beige wall.
A woman with wavy hair smiling and looking at the camera with her arm raised above her head, against a reddish-brown background.
Side profile of a woman with natural curly hair, wearing earrings, standing against a warm, orange-toned background.

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Stylized text reading 'Climate Change' in black on a white background.

The antidote to boring headshots.

We offer a truly revolutionary portrait session that captures you in ways never before possible. Using a wild combination of tech and a decade of creative development, we'll capture stunning portraits of you where the lighting, backdrops and editing are constantly evolving. Honestly, you just have to see it to believe it. Looking for headshots in Nashville, Brentwood, Franklin? We’ve got something much more exciting that you’ll remember forever.

How it Works

1.Personalized Shoot

Come by our studio for a fun, laid-back photoshoot that captures you in the most creative ways possible.

2.Cull Together

Right after the shoot, we’ll sit down together to cull through your photos and pick the ones you love.

3.Retouched Masters

Your selected images get fully retouched, so you walk away with polished, unforgettable shots to keep forever.

For the Good… and Bad.

Bear with us on this one cause it’s a wild thought. Typically, we as humans, only have our pictures taken in the good moments… the birthdays, the holidays, anniversaries, graduations, new jobs, new sport teams, etc.

But we’ve found some of the most poignant, powerful portraits are often taken in the hardest of times, even the worst of times. The loss of a loved one. The loss of a job. Divorce. Financial hardship. Traumatic event. Terminal illness. Utter failure. The worst year ever.

For the same reason we take before/after photos when it comes to weight loss, we think it’s important to document our rock bottom as it represents a new beginning, a new chapter, a reset… a new you. It can only go up from here, right?

Close-up of a woman with short, wavy hair, holding her face with her hand, wearing a ring and a mustard-colored sleeve, in a soft, muted lighting setting.
Circular text that reads "The Popular Lab" around the perimeter.

We’ve photographed some of the biggest names in the world using the exact same creative process you’ll experience.

  • A woman with long, wavy blonde hair looking down with a gentle expression, illuminated by warm, soft light.

    Carrie Underwood

  • A man with long hair and a beard wearing a cowboy hat and dark clothing against a dark background.

    Chris Stapleton

  • Smiling man wearing a black hoodie and black pants posing with hands in pockets against a textured gray background.

    Mark Cuban

  • Person wearing sunglasses, a cap, a Yankees jacket, standing against a pink background with a rainbow-colored light effect.

    Spike Lee

  • Side profile of a woman with braided hair and earrings, looking thoughtfully into the light, with a faint rainbow pattern on the wall behind her.

    Lauren Daigle

  • A young man standing in front of a colorful target wall, looking upwards with arms slightly extended.

    Logan Paul

  • A young man with styled hair wearing a striped shirt with patches and rolled-up sleeves, looking down with a serious expression.

    Ryan Tedder

  • A man wearing a dark baseball cap with a patch on the front and a black T-shirt with green text that says "Friends," standing in a dimly lit room with a textured wall background.

    Gary Vee

 FAQs

  • Our founder, Jeremy Cowart, has spent the last 20 years in the Factory in Franklin, TN inventing everything about our process. During your 60-second shoot, we will photograph you with over 8 rotating lighting setups (at our last count). This means, you’ll get flattering beauty light, overhead dramatic light, side rembrandt lighting (both sides), back light moody lighting and more. ALL AT ONCE. This multi-light process is already one of a kind.

    To take the chaos a step further, Jeremy has personally created over 200 backdrops (using both AI and his own physical artwork) that will magically sync with the lighting behind you on a $100,000 state-of-the-art 10x11 foot LED wall.

    THEN, Jeremy has invented a wicked fast system where all your portraits get edited differently too. Some might be black and white and the rest will have various color overlays, contrast, and tone. Some will feel like they’re straight out of an indie film, some will have a modern day higher contrast feel and everything in between.

    To put the icing on the cake, Jeremy uses various glass, prisms and foreground elements to give every portrait their own fingerprint, making any one image literally impossible to reproduce, thus stamping each portrait as it’s own work of art.

    We can’t highlight this fact enough: we’re not aware of ANY photo studio on planet earth offering a similar creative process.  

    So when we combine the art of YOU with OUR world-class creative process, the results are…… extraordinary.

  • Yes and no.

    We are NOT going to direct you during the shoot itself.

    This is a very intentional decision. After directing literally over 2,000 of these photoshoots ourselves, we realized that all the shoots looked too similar because we were directing people the same way. 

    This isn’t about us. It’s about you.

    But don't worry, once you book your portrait, you'll receive a long email from us and a video from our founder Jeremy Cowart, giving you all the tips and inspiration you'll need for your shoot.

  • Congrats! That makes you normal and human. We know you’ve likely never done this before, you’re not a model and you feel awkward in front of the camera. Literally everyone says these things when they come in. It's just an awkward thing to stand with a camera pointed at your face. We recommend practicing at home in front of the bathroom mirror with your phone. Not kidding. It helps, trust us.

  • We are not a headshot studio. We don’t even like the word headshot. There are endless other places around town you can go to get a headshot. BUT. We can still do your headshot in the first few seconds if that’s really what you want. Then we’ll use the rest of your minute to go deeper and get a timeless portrait of you.

    A headshot is something you throw up temporarily on Linkedin or for your acting career. 

    A portrait stands the test of time because it marks this current chapter in your life.

  • Yes, we love props and highly encourage it. Most people don’t bring props, which is fine. But we’ve seen some really cool results with good props.

  • You can wear whatever you’d like. Remember, these photos are for you to have forever. So we don’t want to sway you one way or another.

  • The only thing we'd say regarding makeup is get rid of that shine. Don't look too oily or sweaty. We've realized over the course of thousands of photoshoots that we prefer a matte look with all our flashing lights.

  • Yes! We have already photographed a lot of kids for this process and kids are doing great. What ages? It entirely depends on the kid and their willingness to do it. But in theory, ages 3 and up are workable from what we’ve experienced so far. Just keep in mind, we're on a timer. 60 seconds is all we've got to work with.

  • The Portrait Lab is located in The Factory in Franklin, TN. We’ll send you very specific instructions once you book a portrait.

  • Absolutely not. These shoots are for all ages, body shapes and sizes, old and young. All are welcome. If you’re a model however, these are great shoots for your modeling portfolio.

  • You can use them however you’d like with a few commercial use exceptions. Book covers or album covers or general advertising would be negotiated separately. But please use them for headshots, social media, general publicity and whatever else you’d like.

  • Up to 8 people max. The LED screen can’t fit more people than that.

Image of seven white pills arranged in a row on a black background.

Testimonials

“The Portrait Lab team are the ultimate creative professionals. They’re experimental and decisive. They’re innovative and relatable. They worked quickly yet in a very conversational way. In the portrait session, my photographer made me feel like I mattered without wasting any time.”

— Rob Vischer

"One of the most introspective and cathartic experiences I've ever been surprised by. I anticipated nerves because I come from the preference of standing in front of a firing squad over the camera. What I did not anticipate was seeing myself in a proverbial different light while he utilized his command of light. The process was refreshingly relaxed and my photographer was engaging and showed authentic interest in who I am and why I was there. Seeing yourself as someone else sees you, even just for a moment, is revitalizing. The pictures are beautiful and by the end of your time you feel like you actually belong in them.”

— Katie Beth Gill

“Having the experience of working with a photographer that has positively impacted my life over the years was a surreal moment in my life. This session represents all the challenges life has thrown at me over the years and refocusing my attention to the positive aspects of my life.”

— Jared Hernandez
Sign for 'The Portrait Lab' with tagline 'The art of you in sixty seconds,' mentioning Jeremy Coward, noted for revolutionary photoshoots and actual intelligence, located in Franklin, Tennessee.

“This process is freakin' GENIUS. My shoot was... insane. Amazing. Surreal. Ethereal. Brilliant. I can't come up with the words to fully describe my photoshoot.” 

- Meghan

Book your photoshoot now

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A young man with short hair, wearing a denim jacket, is looking down with his eyes closed and his hand on his forehead. The background is orange.
A circular logo with the words 'The Portrait Lab by Derek Cown' around the border and the phrase 'The art of you in sixty seconds' in the center.
A woman with long, wavy blonde hair and blue eyes, wearing a light-colored blouse with embroidered details, posing with her hand on her face against a dark background.
Profile of a man with dreadlocks and a beard, wearing a multicolored shirt with a pattern
A woman with curly hair and closed eyes is shown in a close-up portrait, with soft lighting and a colorful, blurred background.