The Art of You.

We believe in the power of a portrait. The right portrait lasts far beyond our social media feeds and stands the test of time. Portraits belong in frames on walls because they’re art. 

That’s right, we believe that YOU are a work of art. We’re just here to capture the art of you with a creative process (developed over a decade) using patented lighting techniques and state-of-the-art tech.

The Art of Us.

Our founder, Jeremy Cowart, has spent the last 20 years in the Factory in Franklin, TN inventing everything about our process. During your 60-second shoot, we will photograph you with over 8 rotating lighting setups (at our last count). This means, you’ll get flattering beauty light, overhead dramatic light, side rembrandt lighting (both sides), back light moody lighting and more. ALL AT ONCE. This multi-light process is already one of a kind.

To take the chaos a step further, Jeremy has personally created over 200 backdrops (using both AI and his own physical artwork) that will magically sync with the lighting behind you on a $100,000 state-of-the-art 10x11 foot LED wall.

THEN, Jeremy has invented a wicked fast system where all your portraits get edited differently too. Some might be black and white and the rest will have various color overlays, contrast, and tone. Some will feel like they’re straight out of an indie film, some will have a modern day higher contrast feel and everything in between.

To put the icing on the cake, Jeremy uses various glass, prisms and foreground elements to give every portrait their own fingerprint, making any one image literally impossible to reproduce, thus stamping each portrait as it’s own work of art.

We can’t highlight this fact enough: we’re not aware of ANY photo studio on planet earth offering a similar creative process.  

So when we combine the art of YOU with OUR world-class creative process, the results are…… extraordinary.

About Jeremy

The Portrait Lab was founded by Jeremy Cowart, an artist, photographer and entrepreneur who has spent the last 18 years shooting portraits of the world’s most famous celebrities as well as humanitarian photography projects around the world.

Most recently, in November 2022, Jeremy’s portrait work was featured in a PHILLIPS art auction in London amongst the greatest photographers that have ever lived: Ansel Adams, Annie Leibovitz, Richard Avedon, Helmut Newton, Diane Arbus, Irving Penn, Chuck Close and more.

During the height of the NFT craze, Jeremy broke barriers with innovative techniques that have never been achieved before. His first “Lightograph” (a term Jeremy coined") is currently listed for sale to this day for a price of $10,000,000.

Jeremy’s past portrait clients include:

Taylor Swift, Carrie Underwood, Lauren Daigle, Kim Kardashian, Kylie and Kendall Jenner, One Republic, Ryan Tedder, Ryan Seacrest, Dolly Parton, Britney Spears, Emma Stone, Sting, Kelly Clarkson, Heidi Klum, Luke Bryan, Garth Brooks, Mark Cuban, Gary Vee, Spike Lee, Stan Lee, Pentaonix, Chris Stapleton, Brandi Carlile, Shania Twain, Gwyneth Paltrow, NEEDTOBREATHE, The Killers and many more.

Jeremy’s work has been published in:


Vanity Fair, Apple.com, TIME, Rolling Stone, CNN, ESPN, New York Times, LA Times, People Magazine, Entertainment Weekly, Wall Street Journal, AdWeek, Yahoo, Mashable, TechCrunch, Huffington Post, US Weekly, MyModernMet, Fast Company, The Weather Channel, Fortune Magazine, USA Today, Nylon, Details and more.

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