The Art of You in sixty seconds.

Circular logo with the words 'The Portrait Lab by Derek Commandari - The Art of You in Sixty Seconds' around the edge and a small asterisk-like symbol near the top.

Whether your life is beautiful, busy, or brutal, every moment matters & is worth documenting.

At The Portrait Lab, we turn these moments into works of art.

Decorative black text with abstract symbols and geometric shapes, including a spiral, dots, and an asterisk-like design.

Individuals | Fine Art | Senior Portraits | Maternity | Dancers | Bridals | Engagement | Birthdays | Families | Musicians | Bands | Children | Budoir | Friends | Athletes | Fashion | Models | Pets | Corporate Headshots | Business Groups | Parties | Events | Conferences | Just Because

A woman with long blonde hair wearing a large wide-brimmed hat and a cream-colored top, looking over her shoulder.
Close-up black and white photo of a woman and a man with their eyes closed, appearing peaceful or content.
Two women wearing cowboy hats, one blonde and one with dark hair, posing closely together with arms around each other against a yellow background.
A profile of a woman wearing a green headwrap and a beige dress, standing outdoors with a cloudy sky in the background.
A woman with long, wavy blonde hair, wearing a black leather jacket, looking directly at the camera with a neutral expression.
A young boy with curly brown hair smiling while looking to the left, dressed in a beige shirt, with a blurred ocean background.
Portrait of a young Black person with short hair, looking over their shoulder with a serious expression, hand resting on chin, lit with warm soft lighting.
Blurry, abstract photo of a woman wearing a black leather jacket and a teal hat, with blonde hair, in a colorful and dynamic setting.
A woman with long, straight black hair, light makeup, and a subtle smile facing the camera. The lighting creates a shadow on one side of her face, and the background is a solid warm brown.
Side profile of a man wearing a brown cowboy hat and a brown button-up shirt with a beard against a hazy, muted background.
A man with glasses and a beard is wearing a tan jacket with pins and standing against a plain, softly lit background.
A woman with voluminous, curly blonde hair in profile view, wearing a dark top, against a warm beige background.
A young woman with long, wavy blonde hair wearing a colorful knit hat with blue and yellow patterns and a beige sleeveless top. She is looking down with her eyes closed, in a softly lit setting.
A woman with long blonde hair looking to the side with a calm expression. She is wearing a sleeveless textured top with a blurred background.
A young man with short curly hair and a beard looking at the camera, wearing a sleeveless gray shirt, with a hand placed on his chest against a blurred background.
Side profile of a man with dark hair and a beard, wearing a gray hoodie, on a yellow background with light streaks across his face.
A woman with long red hair and light skin poses with her hand touching her face and neck, wearing a dark green patterned top against a plain background.
Profile of a young man with short dark hair, wearing a blue sweater, standing against a plain light background.
Profile of a woman wearing a large beige hat and a brown top, captured in low lighting with a dark background.
Side profile of a woman with shoulder-length hair, wearing a black tank top, standing against a beige background with warm lighting.
Black and white close-up of a young man's face, with light reflections on his forehead, cheek, and hair, and a neutral expression.
Black and white portrait of a bearded man wearing a wide-brimmed hat and a dark shirt, shown in profile against a plain background.
Profile of a woman with closed eyes and long braided hair against a dark background.
A woman with long blonde curly hair and pale skin holding her face with her right hand, wearing a cream-colored dress with lace details on the sleeves, in a dimly lit setting with a dark background.
A woman with long, dark hair and intense eyes, looking over her shoulder, surrounded by colorful, blurry light reflections and a warm, hazy glow.
A pregnant woman with long wavy hair wears a flowing, beige, pleated dress and cradles her belly with both hands while looking downward against a dark background.
A woman with closed eyes and long, wavy hair, wearing a light-colored top, stands against a soft yellow background, with a serene expression and sunlight filtering through.
Profile of a man with dreadlocked hair, full beard, wearing a colorful jacket with artistic designs and a chain necklace.
A woman with short hair and a one-shoulder dress stands in front of a dark circular background with radiating lines of light resembling a halo.
Close-up portrait of a woman with long, wavy blonde hair and blue eyes, looking slightly to the right with a soft expression, wearing a white top.
A man with short hair and glasses looks to the side with a worried expression, adjusting his glasses with his hand.
A woman with long dark hair and dark lipstick wearing a black leather jacket, looking over her shoulder against a blurry, neutral-colored background.
A young woman with long dark hair wearing a red jacket and black pants, sunglasses on her head, standing against a colorful sunset background.
Close-up of a woman with fair skin and red hair styled in a low bun, wearing multiple earrings, and dressed in a black top, against a white background.
A man wearing a black hat with a floral band, black shirt, and vest, smiling with hands clasped in front of his chest, against a plain light background.
Side profile of a man with long black hair, wearing a black wide-brimmed hat and a black shirt, showing a tattooed arm against a blurred background.
A young woman with long wavy hair in shades of red and blonde, wearing a white embroidered dress with puffy sleeves, looking to the side with a neutral expression.
A woman with long brown hair wearing a large wide-brimmed hat, a dark patterned jacket, and jewelry, posing with a confident expression against a neutral background.
Young girl with light brown hair smiling outdoors with a blurred natural background.
Portrait of a young man with curly black hair wearing a white shirt against a red textured background.

See full gallery >>

A close-up of dominoes arranged in a line, with some dominoes toppled over.

What to Expect

We offer a truly revolutionary 60-second portrait session that captures you in ways never before possible. Using a wild combination of tech and a decade of creative development, we'll capture over 100 stunning portraits of you where the lighting, backdrops and editing are constantly changing. Honestly, you just have to see it to believe it.

(Once you book your session, you’ll be sent a video walking you through the entire process, giving you all the direction you’ll need to prepare you for your photoshoot.)

How it Works

  1. Do your photoshoot in our studio

  2. Receive a gallery slideshow via email within 7 days

  3. You have 24 hours to check out the slideshow and decide which package you want

  4. You’ll have 30 days to download your files and spend your print credit in the store

  5. Show off your portraits on your socials and in your home forever and ever ✨

Price list for digital downloads and print credit, labeled 'BASIC' at $249, includes 5 high-res downloads and $100 print credit, on a yellow background with a decorative pattern.
Price list for a product or service called Standard, costing $499, includes 20 high-resolution downloads and a $200 print credit.
Graphic offering a premium package for $999, including 80+ high resolution downloads and $400 print credit, with a background design resembling an explosion or burst.

For the Good… and Bad.

Bear with us on this one cause it’s a wild thought. Typically, we as humans, only have our pictures taken in the good moments… the birthdays, the holidays, anniversaries, graduations, new jobs, new sport teams, etc.

But we’ve found some of the most poignant, powerful portraits are often taken in the hardest of times, even the worst of times. The loss of a loved one. The loss of a job. Divorce. Financial hardship. Traumatic event. Terminal illness. Utter failure. The worst year ever.

For the same reason we take before/after photos when it comes to weight loss, we think it’s important to document our rock bottom as it represents a new beginning, a new chapter, a reset… a new you. It can only go up from here, right?

Close-up of a woman with short hair, holding her face with one hand, wearing a ring, and a brown textured fabric in the lower part of the image.
The word 'The Popular' arranged in a circular pattern.

We’ve photographed some of the biggest names in the world using the exact same creative process you’ll experience.

  • A woman with long, wavy blonde hair looking downward with her eyes closed.

    Carrie Underwood

  • A man with long hair and a beard, wearing a cowboy hat and dark clothing, standing against a dark background.

    Chris Stapleton

  • A man smiling, standing with his hands in his pockets, wearing a black hoodie, in front of a textured gray background.

    Mark Cuban

  • Person wearing a black NY cap, beige sunglasses, and a black jacket with white lettering, standing against a pink background with a rainbow lens flare.

    Spike Lee

  • A woman with braided hair, wearing earrings and a patterned top, gazing to the right with sunlight casting shadows on her face.

    Lauren Daigle

  • Man standing with arms outstretched in front of a colorful target wall, looking upward with a contemplative expression.

    Logan Paul

  • Young man in vintage mechanic shirt with patches, looking down.

    Ryan Tedder

  • A man wearing a black t-shirt with the word 'Friends' and a baseball cap, standing in a dimly lit room.

    Gary Vee

 FAQs

  • Our founder, Jeremy Cowart, has spent the last 20 years in the Factory in Franklin, TN inventing everything about our process. During your 60-second shoot, we will photograph you with over 8 rotating lighting setups (at our last count). This means, you’ll get flattering beauty light, overhead dramatic light, side rembrandt lighting (both sides), back light moody lighting and more. ALL AT ONCE. This multi-light process is already one of a kind.

    To take the chaos a step further, Jeremy has personally created over 200 backdrops (using both AI and his own physical artwork) that will magically sync with the lighting behind you on a $100,000 state-of-the-art 10x11 foot LED wall.

    THEN, Jeremy has invented a wicked fast system where all your portraits get edited differently too. Some might be black and white and the rest will have various color overlays, contrast, and tone. Some will feel like they’re straight out of an indie film, some will have a modern day higher contrast feel and everything in between.

    To put the icing on the cake, Jeremy uses various glass, prisms and foreground elements to give every portrait their own fingerprint, making any one image literally impossible to reproduce, thus stamping each portrait as it’s own work of art.

    We can’t highlight this fact enough: we’re not aware of ANY photo studio on planet earth offering a similar creative process.  

    So when we combine the art of YOU with OUR world-class creative process, the results are…… extraordinary.

  • Yes and no.

    We are NOT going to direct you during the shoot itself.

    This is a very intentional decision. After directing literally over 2,000 of these photoshoots ourselves, we realized that all the shoots looked too similar because we were directing people the same way. 

    This isn’t about us. It’s about you.

    But don't worry, once you book your portrait, you'll receive a long email from us and a video from our founder Jeremy Cowart, giving you all the tips and inspiration you'll need for your shoot.

  • Congrats! That makes you normal and human. We know you’ve likely never done this before, you’re not a model and you feel awkward in front of the camera. Literally everyone says these things when they come in. It's just an awkward thing to stand with a camera pointed at your face. We recommend practicing at home in front of the bathroom mirror with your phone. Not kidding. It helps, trust us.

  • For better or worse, yes. You will see literally every photo we take. Even the bad ones. We used to cull every photoshoot and get rid of the images that don't work. (Btw we realized that on average, one qaurter of every shoot is worthy of deleting).

    But with the high volume that we'll now be shooting every day, this is simply not possible. So you will receive a gallery of literally everything.

  • We are not a headshot studio. We don’t even like the word headshot. There are endless other places around town you can go to get a headshot. BUT. We can still do your headshot in the first few seconds if that’s really what you want. Then we’ll use the rest of your minute to go deeper and get a timeless portrait of you.

    A headshot is something you throw up temporarily on Linkedin or for your acting career. 

    A portrait stands the test of time because it marks this current chapter in your life.

  • Yes, we love props and highly encourage it. Most people don’t bring props, which is fine. But we’ve seen some really cool results with good props.

  • You can wear whatever you’d like. Remember, these photos are for you to have forever. So we don’t want to sway you one way or another.

  • The only thing we'd say regarding makeup is get rid of that shine. Don't look too oily or sweaty. We've realized over the course of thousands of photoshoots that we prefer a matte look with all our flashing lights.

  • Yes! We have already photographed a lot of kids for this process and kids are doing great. What ages? It entirely depends on the kid and their willingness to do it. But in theory, ages 3 and up are workable from what we’ve experienced so far. Just keep in mind, we're on a timer. 60 seconds is all we've got to work with.

  • The Portrait Lab is located in The Factory in Franklin, TN. We’ll send you very specific instructions once you book a portrait.

  • Absolutely not. These shoots are for all ages, body shapes and sizes, old and young. All are welcome. If you’re a model however, these are great shoots for your modeling portfolio.

  • You can use them however you’d like with a few commercial use exceptions. Book covers or album covers or general advertising would be negotiated separately. But please use them for headshots, social media, general publicity and whatever else you’d like.

  • Up to 8 people max. The LED screen can’t fit more people than that.

  • Yes, we do this often. In fact, it's some of our favorite shoots. Just email us at hello @ the portrait lab .co to let us know the dates you're thinking and how many are in your party.

  • We frequently have people just not show up to their appointments. This is incredibly inconsiderate because sometimes we'll stay in the studio for a long time, only for the person to not show up. We have lives too. Be respectful. If you have to cancel or reschedule, simply do so with the click of one button in your confirmation email. It's free. : )

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Testimonials

“The Portrait Lab team are the ultimate creative professionals. They’re experimental and decisive. They’re innovative and relatable. They worked quickly yet in a very conversational way. In the portrait session, my photographer made me feel like I mattered without wasting any time.”

— Rob Vischer

"One of the most introspective and cathartic experiences I've ever been surprised by. I anticipated nerves because I come from the preference of standing in front of a firing squad over the camera. What I did not anticipate was seeing myself in a proverbial different light while he utilized his command of light. The process was refreshingly relaxed and my photographer was engaging and showed authentic interest in who I am and why I was there. Seeing yourself as someone else sees you, even just for a moment, is revitalizing. The pictures are beautiful and by the end of your time you feel like you actually belong in them.”

— Katie Beth Gill

“Having the experience of working with a photographer that has positively impacted my life over the years was a surreal moment in my life. This session represents all the challenges life has thrown at me over the years and refocusing my attention to the positive aspects of my life.”

— Jared Hernandez
A black and white poster for 'The Portrait Lab,' highlighting Jeremy Coward's work on revolutionary photoshoots and actual intelligence in Franklin, Tennessee.

“This process is freakin' GENIUS. My shoot was... insane. Amazing. Surreal. Ethereal. Brilliant. I can't come up with the words to fully describe my photoshoot.” 

- Meghan

Book your photoshoot now

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A young man with short hair and a smile, wearing a denim jacket and a white shirt, with his hand on his head, in a warm, orange-toned setting.
Circular logo with the words 'The Portrait Lab' and 'Beyerd' around the edge, and the phrase 'The art of you in sixty seconds' in the center, with a small decorative element above.
A woman with long wavy blonde hair and blue eyes, wearing a cream-colored blouse with lace details, touching her face with her right hand, and looking directly at the camera, in a dimly lit setting with a dark background.
Side profile of a man with dreadlocked hair and a beard, wearing a colorful jacket with patterns.
A woman with red hair and closed eyes, wearing a black top, leaning against a reflective surface with colorful lighting creating a rainbow effect.